Advertising With RLS
2025 Ride Lake Superior Map
Why Purchase a Map Ad?
The Ride Lake Superior Map provides detailed information on rest stops, attractions, and repair shops along the route. The purpose of the map is to help riders plan their trip around Lake Superior. New for 2025, is now the opportunity for motorcycle-friendly businesses to advertise on a map that has been in the market for over 10 years and is a recognized brand for consumers. The 2025 Ride Lake Superior Map (Over 10,000 copies) will be distributed to the following:
Map Distribution Highlights
- Ontario Travel Information Centres
- Visitor Information Centres around Lake Superior
- Ride Partners and online requests
- US Markets (OH, NY, MN, MI, WI, IL, IN)
- Motorcycle Dealerships around Lake Superior
- Toronto International Motorcycle Show
2025 Print Map Advertising Rates
Rates for Ride Lake Superior Map.*HST applies & in CAD.
| AD SIZE | DIMENSIONS | RATES |
|---|---|---|
| 1/4 panel | 3.5” W x 1.85” H | $400.00 |
| 1/2 panel | 3.5” W x 4” H | $650.00 |
| Full panel | 4.25” W x 8.75” H | $1,150.00 |
| Inside panel | 4.25” W x 8.75” H | $1,500.00 |
Ride Lake Superior Website
The Ride Lake Superior website promotes the epic ride around Lake Superior which includes motorcycle-friendly attractions, accommodations, fuel, restaurants, rest stops and repair. This website is intended to help riders plan their ride. The website has seen consistent traffic year over year and digital marketing campaigns are conducted during the booking season from January to March. The Ride Lake Superior website will be relaunched in 2024 with an updated look, advertising opportunities and easier navigation to plan the next ride around Lake Superior.
2023-24 Website Stats
| Total Sessions | 46K |
| Total Users | 38K |
| Pageviews | 104K |
2024-25 Website Advertising Rates
Current advertising rates for the Ride Lake Superior website. *HST applies. Rates are in CAD.
| WEBSITE AD SIZE | TIME FRAME | RATES |
|---|---|---|
| Footer Banner Ad (825px by 160px)* | Full Year | $1,250.00 |
| Home Page Box Ad (360px by 165px)* | Full Year | $450.00 |
| Subpage Box Ads (265px by 150px)* | Full Year | $350.00 |